Digital Marketing, What Is It?

 

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker.

When marketing is mentioned what comes to many people’s mind is simply “selling at a larger scale”. With an increase in internet usage around the world, the traditional methods of marketing have shifted to a more ‘digital’ method since the internet has massively affected how people purchase products and interact with businesses.

“While social media continues to be one of the best marketing channels, it’s important to understand exactly how it’s changing in order to leverage it properly.”- Aaron Irmas.

Digital marketing is not about posting nicely edited photos with nicely curated captions and posting them on digital platforms. It involves some steps and processes for it to be effective and bear fruits. . Leveraging the power of Digital Marketing requires that you stay up to date with the ever-changing landscape of the digital world.

What is Digital Marketing?

So, what is digital marketing? Digital marketing is the use of the internet to reach customers and potential consumers through online channels. The main difference with traditional marketing methods is that digital marketing helps us connect, influence, analyze and understand consumers.

Examples of digital marketing include:

• Digital Advertising.
• Google advertising
• Social Media Marketing (SMM)Search Engine Optimisation (SEO)
• Content Marketing.
• Search Engine Marketing (SEM)
• Email Marketing.
• Marketing Automation.
• Influencer marketing

Social Media Marketing (SMM)

Is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone

Search Engine Optimisation (SEO)

It’s the process of improving your site components to better visibility that your pages(websites) have in search results which will in turn increase traffic flow and garner more potential customers.

Google advertising

Comprised of Pay-Per-Click Advertising, Paid Search Advertising, and many more. Pay-Per-Click Advertising being where one pays for every click made on their add while paid search advertising is when a business has paid to have their page show up at the top of the list.

Content Marketing.

Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads, or sales.

Email Marketing

An email marketing campaign consists of planned content distributed via email to accomplish a specific goal for the organization based on sending emails and developing relationships with prospects and customers. Goals mainly being 

• Traffic generation
• Awareness
• Lead nurturing
• Revenue Generation

Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

These are some of the main examples of digital marketing that if used correctly will lead to an effective marketing campaign.

Why digital marketing?

Digital marketing is now the most important, component of marketing strategies for brands and businesses of all sizes. Leveraging the power of social media requires that you stay up to date with its ever-changing landscape. The following points highlight the importance of having a digital marketing strategy to stay relevant and interesting in the market and succeed:

• Reaches People Where They Spend Their Time & Money – According to research done by the poverty action organization, more than 20 million Kenyans have access to the internet of than number there were 8.80 million regular social media users in Kenya in January 2020. 57% of say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of an internet ad.
• More Targeted ADS(You can target your ideal audience) – Instead of spending a large budget on a traditional ad that most likely the viewers would not purchase or be interested in the product but one of the gifts that digital marketing has given us is the ability to dissect huge demographics. Breaking them down into very targeted groups to get super-focused on a specific kind of person. Who’s that person? It’s the person most likely to purchase what you sell.
• Analytics – With digital marketing we can generate data that informs us on – whether people interacted with it, liked it, If they lingered on it, If they shared it with a friend, If it prompted another action, If it led to a sale down Who’s most interested in your ads What are they like, What makes them more likely to take any action, Who is easiest to convert into a sale, Who spends more, What do they do online, What terms do they use to find you online, Which websites do they visit that lead them to yours?
• Lower costs and higher flexibility for your marketing efforts.
• More modern consumers are going digital.
• Your business can significantly increase reach.
• Help brands improve their customer relationships and make feedback from customers easier.
• The world is turning digital.

Here at brand king, we have a dedicated team of creative certified Digital marketers who will ensure that you are successful in the Digital space. So make that decision and start the journey with us!